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Cultural Dna. The Psychology Of Globalization

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Develop deeper cultural intelligence to thrive in a globalized world





  • Описание
  • Additionally, an extensive database of 30, 000 leaders provides insights to inform the reader

    As globalization marches on we can also learn important lessons from the world s distinct societies

    Business and Political leaders will understand how each regions cultural DNA influences Its economic and political institutions

    Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.

    Cultural DNA is a thought provoking book for successful engagement with cultures around the world

    Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key

    How to best release people s potential

    People s underlying consumer psychology

    Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected

    Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia

    The book addresses questions such as What are the challenges for leaders from different regions as they move into onto the global stage Why are Americans so positive Why is China a world leader in manufacturing and India in IT Why do overseas firms struggle in the U.S

    The issues that need to be managed to anticipate and solve problems before they arise Every now and again a new book comes along, that is a must read Malcolm Gladwell s Tipping Point or a Seth Godin s Tribes

    The soft skills needed to lead in that environment

    This DNA drumbeat from the past reverberates through each society affecting everything

    Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world

    Market place What are the emotional forces driving current events in the Middle East Each culture has attributes that developed over thousands of years to address unique environmental challenges

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